Merged Markets
Pharmacies will no longer be places limited to picking up medicine. In the future, we might expect to see pharmacies or small general clinics popping up in public spaces like shopping malls, often paired with traditional pharmacies.
These clinics will make healthcare more accessible than ever. Besides medications and general care, the new health care centers will offer expanded services like online calls with patients to discuss their problems or, for example, same-day delivery of medicine.
These medical centers will compete for customers with existing players on the market, further accelerating innovations in the medical sector.
EXAMPLE:
CVS, a U.S. pharmacy chain, created new HealthHUB centers in their pharmacies. CVS is now offering patients quick access to healthcare and medicine alike. Additionally, they collaborate with 3rd parties and offer video calls to discuss patients‘ medical problems, either with a professional from HealthHUB in the opening hours or with a 3rd party consultant 24/7.