New forms of
healthcare delivery
While hospitals focus on serving broad audiences and are focused on the more general public, the quality of services they offer suffers. Nonetheless, people continue to seek the best medical care for themselves, leading to new and emerging care providers.
These new entrants compete for their position in the market with better customer service, digital solutions, or high-end luxury care. In contrast, the conventional healthcare system will most likely remain comparatively stiff and slow to innovate beyond purely medical technologies. Their competitors will pursue any chance to gain a competitive advantage.
Their primary focus will be on improving customer experience and creating an effortless flow. Therefore, the new entrants will challenge current players by providing the best medical care and services typically unheard of in the medical sector like 24/7 support, online consultations, or same-day appointments.
EXAMPLE:
One Medical is a subscription-based primary health care provider in the US.
Services of One Medical are partially covered by insurance and the user also pays a subscription fee. One Medical allows access to a network of associate practitioners based in different locations like New York, Los Angeles, etc. They also offer 24/7 virtual care, telemedicine, and same-day or next-day appointments.
Expert Statement Johannis Hatt:
I think that in diagnostics, the user experience will become more and more important.